ZTE Selects Hillcrest Labs for Advanced Sensor Processing and Context Awareness across Smartphones

– Hillcrest Labs’ Freespace® Sensor Hub Software to Deliver Always-On, Sensor-Enabled User Experiences to ZTE’s Flagship Smartphone Product Lines –

Rockville, MD – September 8, 2015 – In advance of the CTIA Super Mobility 2015 conference, Hillcrest Labs today announced that ZTE, a leading global manufacturer of smartphones and mobile devices, is using both Hillcrest’s Freespace® motion and sensor hub software to enhance its flagship Axon and Star series smartphones with advanced sensor processing and context awareness features.

ZTE axonSpecifically, Hillcrest’s motion and sensor hub software provides high performance sensor processing that dramatically lowers power consumption and enables new user experiences across ZTE’s smartphones. Coupled with Hillcrest’s Freespace motion software, ZTE’s phones now provide more advanced, value-added features, such as always-on context awareness, gesture recognition and activity tracking, while delivering industry-leading sensor fusion, heading and motion tracking functions that are required to power all of the standard and third-party applications that rely on the Android® Lollipop sensor API.

“We are very proud to have been selected by ZTE to deliver a differentiated sensor-enabled user experience for its flagship smartphone lines,” said Chad Lucien, Senior Vice President of Sales and Marketing, Hillcrest Labs. “With our latest integration with ZTE, Hillcrest’s technology is now used by some of the largest China-based handset manufacturers. This is a real testament to the product innovation being delivered by market leaders like ZTE.”

“At ZTE, we are committed to delivering the best performance and capabilities across our smartphone lines, and sensors are critical to differentiate our functionality,” said Adam Zeng, CEO of ZTE Mobile Devices at ZTE Corporation. “As such, we are working with leaders like Hillcrest Labs to incorporate high performance sensors that provide ultimate power efficiency and always-on features.”

Sensor hubs are a separate class of processors, uniquely enabled by specialized software and algorithms, that are designed to offload sensor management from the main processor for mobile phones and other devices. Hillcrest’s Freespace sensor hub software reduces the power requirements to add always-on sensing capabilities in ZTE’s smartphone lines. In addition, Hillcrest’s proprietary motion detection algorithms are able to accurately detect user movements and device context to ensure an intuitive user experience. For instance, Hillcrest’s Freespace motion software allows gestures to be used as shortcuts to common user interactions, and enables sensor processing to automatically adjust the user experience based on context (i.e. phone movement, positioning, etc.). One example of how ZTE has used Hillcrest’s software is to enable a user to simply lift the device to their ear to answer a phone call, without having to activate the touch screen or unlock the device.

For more information about ZTE, visit: www.ZTEdevices.com. Additional information about Hillcrest’s broad portfolio of motion control products is available at: www.HillcrestLabs.com. Follow Hillcrest on Facebook at www.facebook.com/HillcrestLabs or Twitter at @HillcrestLabs.


 

About ZTE Mobile Devices:

ZTE Mobile Devices is a division of ZTE Corporation, a global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges. ZTE is one of the global leaders in the mobile handset manufacturing industry in the world, offering a complete range of mobile devices, including mobile phones, tablets, mobile broadband modems and hotspots and family desktop integration terminals.

ZTE has strategic partnerships with 47 of the world’s top 50 carriers. Additionally, ZTE ranked No.1 in PCT patent applications in WIPO table in 2011 and 2012.

 

About Hillcrest Labs:

Hillcrest Labs is the leading global supplier of software and hardware for motion-enabled products. Our Freespace® technology transforms human movement into high quality, application-ready motion information. With a decade of development and many unique patented features, products come to life with Freespace motion. Companies that have licensed or use Hillcrest’s motion technology include: ALCATEL ONETOUCH, Atmel, Coolpad, Eastman Kodak, Hisense, Intel, Lenovo, LG Electronics, Logitech, Oppo, Roku, Skyworth, SMK Electronics, Sony Computer Entertainment Inc., TCL Multimedia, Universal Electronics (UEI), and more.

Hillcrest has received numerous awards and recognitions including the prestigious CES Innovations Honoree Award multiple times, IMS Research’s TV Innovation Awards, EE Times’ ACE Award, PC World’s 100 Best Products and Greatest Tech Designs, Popular Mechanics’ Editors’ Choice, ECN’s Reader’s Choice Tech, and many others. Additional information about Hillcrest’s broad portfolio of motion control products is available at: www.HillcrestLabs.com. Follow Hillcrest on Facebook at www.facebook.com/HillcrestLabs or Twitter at @HillcrestLabs.

All company names and trademarks remain property of their respective owners.

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Hillcrest Press Contacts:

Renee Burch, JLM Partners Inc. for Hillcrest Labs, renee@jlmpartners.com, 206-381-3600 or Jeremy Pemble, JLM Partners Inc. for Hillcrest Labs, jeremy@jlmpartners.com, 206-381-3600